Technology security and privacy concerns have become critical to consumers
As technology deepens its impact on everyday life thanks to the global COVID pandemic, consumers across Southeast Asia have become more conscious about the kinds of smart technology they buy – from smart watches and TVs to gaming apps and computing peripherals.
A recent SPIRE Consulting and Research study found that security and privacy are now at the top of IT consumer concerns. For instance, 8 in 10 young consumers, and nearly 7 in 10 mature consumers in Singapore prioritise safety when purchasing technology for their personal and work use, in the wake of well-publicised hacking incidents in recent years.
What else do technology manufacturers need to know about consumer behaviour in Southeast Asia?
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