Tag: Market Research

2020 US Electoral Battle

Next US President : Donald Trump or Joe Biden? Leon Perera, Chief Executive Officer of Spire Research and Consulting, shared his thoughts in The Business Times – Singapore.

Reaching Gen Z’s Digital Dollars

Indonesia’s Generation Z (Gen Z) is frequently online, for social interaction and also to use digital solutions for banking and making cashless payments. Between 20 and 25 years old, they spend an average of one third of their day on their phones.

Digitalising Malaysia’s Franchise Industry

Malaysia’s Movement Control Order (MCO) measures to contain the spread of Covid-19 caused a substantial loss of income for the franchise industry. However, the country also recorded a 28.9% jump in online sales during this period, as it becomes the ideal alternative for consumers.

Spire DCEO at GATES Virtual Consumer Channel Summit

On 8 October 2020, join Spire Deputy CEO, Japnit Singh, at the GATES Virtual Consumer Channel Summit, where leaders of Consumer Technology Channel and vendors from 10 Southeast Asian countries meet to discuss new industry trends and business opportunities.