Chi Nguyen

Based in Hanoi, Chi is the Chief Representative of Spire Vietnam. She brings with her over 20 years of experience spanning various industries, such as retail, consumer products, automotive and telecommunication, in Vietnam. Her experience in sales and marketing across all regions of Vietnam enables her to help clients better understand the country’s market landscape.

Not only does Chi have a great understanding of the Vietnam market, her expertise covers a wide array of industries, including banking, automotive, telecommunications and media production. Her 20 years of industry experience also makes her a reliable source to help clients better understand the market landscape of Vietnam. She has managed market studies for Carlsberg, Akzo Nobel, Bridgestone, Yokohama, Unicharm, FrieslandCampina Vietnam, and TH True Milk.

Chi brings with her over 20 years of experience spanning various industries, such as retail, consumer products, automotive and telecommunication, in Vietnam. Her experience in sales and marketing across all regions of Vietnam enables her to help clients better understand the country’s market landscape. 

She began her journey in understanding consumer behaviour across markets when she worked for retail and consumer brands such as Philips, Panasonic and Pioneer. This included a role with Abbott Vietnam, where she built the distribution network in the 7 provinces she headed. Prior to joining Spire, Chi was with Nielsen Vietnam. 

Chi holds a Bachelor’s Degree in Business Management from Hanoi University.